« No Good Deed » lead the box office this weekend by taking in $24.5 million from 2,175 theaters, easily beating expectations. Going into the weekend, analysts expected the home invasion thriller to hover around $20 million. Females made up the bulk of the audience, taking up 60% of the seats in theaters, and 41% of ticket-buyers were under 30 years old.
“It’s not a full reversal of the weakness at the box office, but it’s a step in the right direction,” said Phil Contrino, vice president and chief analyst at BoxOffice.com. “It’s good to see new films enter the marketplace and do all right.”
“No Good Deed’s” success is a feather in the cap of stars IdrisElba and Taraji P. Henson, both of whom actively hawked the film on social media.
“They absolutely elevated it,” said Rory Bruer, Sony Pictures’ president of worldwide distribution. “They’re so hard working. It…
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